
From lifestyle publications to spirits awards, explore what they’re saying about the gin crafted for the culture.





The Old G, the Black- and minority-owned premium London Dry gin brand, has been awarded Best Gin in Show at the 2025 Las Vegas Global Spirit Awards, earning a 98-point score and recognition from Forbes as one of the top-rated spirits in the world.

Five gins, two Platinum, and three Gold, reached the finals at the 2025 Las Vegas Global Spirits Awards, with Old G scoring 98 points to take Best Gin in Show.

Artist Hebru Brantley has teamed up with Spirits Veteran Peter Ibrahim to launch The Old G gin. The new spirit is crafted in limited quantities and looks to represent the minority community. “We’re thrilled to announce the launch of The Old G. It was our goal to create a Gin that stands deliciously on its own, without the need for any modifiers or mixers to enhance its exceptional taste – and that’s exactly what we did here,”

Last week, visionary artist Hebru Brantley and spirits veteran Peter Ibrahim debuted The Old G, a minority-owned London dry gin brand spotlighting traditional production methods and zero artificial flavors or colors.

It is one of the smoothest yet affordable premium gins on the market with a bite. The Old G Gin is crafted using traditional methods and all-natural ingredients sourced from the finest farms. Founder Peter Ibrahim artifully bottled as well as engineered this spirit to be both sipped and savored.

Hebru Brantley, the acclaimed contemporary artist known for his vibrant, thought-provoking works, has ventured into the world of spirits by creating The Old G Gin. The Old G Gin is more than just a premium spirit; it’s a tribute to the cultural icons, mentors, and community pillars who have shaped Brantley’s journey.

The Old G, a premium London Dry Gin, has officially launched, offering gin enthusiasts a meticulously crafted spirit free from artificial flavors or colors. With a commitment to exceptional quality and an enjoyable drinking experience, The Old G is distilled using the finest botanicals and produced in limited quantities.

Spirits veteran Peter Ibrahim partnered up with iconic artist Hebru Brantley to create a one-of-a-kind spirit product, The Old G and we’ve got exclusive deets on the gin. Made with the underrepresented minority community in mind, the London dry gin is dedicated to the old “G’s” that are pillars of those neighborhoods across the globe.

Today, The Old G, a premium, London Dry Gin that is crafted using traditional methods and without any artificial flavors or colors, has announced its debut. Expertly distilled using only the finest botanicals, The Old G is exceptionally smooth and crafted in limited quantities to ensure exceptional quality and a flawlessly enjoyable drinking experience with every pour.

Today, The Old G, a premium, London Dry Gin that is crafted using traditional methods and without any artificial flavors or colors, has announced its debut. Expertly distilled using only the finest botanicals, The Old G is exceptionally smooth and crafted in limited quantities to ensure exceptional quality and a flawlessly enjoyable drinking experience with every pour.

On Thursday July 13th, The Old G, a premium, London Dry Gin that is crafted using traditional methods and without any artificial flavors or colors, has announced its debut. Expertly distilled using only the finest botanicals, The Old G is exceptionally smooth and crafted in limited quantities to ensure exceptional quality and a flawlessly enjoyable drinking experience with every pour.

Proudly Black and minority-owned, The Old G Gin is a tribute to the communities and cultures that inspire us.

Our Founders, Hebru Brantley and Peter Ibrahim were brought together by Gin and a desire to represent the underrepresented in life.
Growing up in communities where the neighborhood supported each other and where The Old G’s in the neighborhood took the youth under their wing, had a lasting impact on us.

